The Joneses
When the Jones family moves into a new upscale neighborhood the neighbors begin to take note. On the surface they appear to be the perfect family, they’ve got all the latest technologies, fashions, toys, etc. Unbeknownst to their neighbors, Steve and Kate Jones (David Duchovny and Demi Moore) and their kids Jenn and Mick (Amber Heard and Ben Hollingsworth) are actually employees of a stealth marketing group designed to generate word of mouth advertising and stimulate consumer buying trends. But like any “regular” family the Joneses have problems of their own, but just how deep do these problems reach, and to what extent is their impact on the rest of the neighborhood? Certainly an interesting satirical look at consumerism this film manages to raise plenty of “what if’s?” and does give the viewer pause for thought about just how materialistic our culture is truly becoming. Mixed with a nice balance of humor and good performances from all of the actors the film seems to be on point, perhaps not as poignant and biting as it could be but none the less still gets its message across. Maybe worthy of a matinee or a rental. The Joneses is rated R.